One of the most important things we do for custom extrusion customers is to be an expert resource on all the options that exist for custom colors and finishes. An architect, designer or OEM project manager creating something for a new or unique space may have a definite vision for the finished look they want to achieve. We don’t, however, expect them to know the ins and outs of aluminum finishes . . . from anodizing, powder coating and wet painting to all the different mechanical finishes that are available. A designer or architect may call out “brushed finish” when what they actually want is a satin anodized finish. The two finishes are completely different. One is a mechanical finish, and the other is a chemical finish. The looks, and the costs, are very different.